About

Alex
Keogan

Founder and Principal Advisor

  • J.D., Syracuse University College of Law, 2012

  • Licensed Attorney, State of New York

  • In-House Counsel & Corporate Advisory

  • Manufacturing & Development Operations, 2020–

Alex Keogan brings a rare combination of legal acuity and real-world operating experience to every engagement. After earning his J.D. from Syracuse University College of Law in 2012, Alex spent several years practicing in-house counsel advising on contracts, corporate structure, risk, and transactions from the inside. That vantage point gave him something most advisors lack: a clear understanding of how businesses actually function, and what buyers will scrutinize when they look under the hood.

In 2020, Alex stepped fully into the operator's seat as CEO for manufacturing and development businesses with hands-on responsibility for performance, people, and strategy. That experience informs everything at Keogan & Co. from how engagements are structured to how businesses are positioned for sale. When Alex advises a seller, he brings the perspective of someone who has built, managed, and often worked through the same challenges his clients face.

The
Network

  • Transaction tax strategy can materially affect net proceeds. Our tax partners help structure deals to minimize liability and maximize seller outcomes.

    • Deal structure & tax efficiency

    • Asset vs. equity analysis

    • Seller tax planning

    • Post-close complianceDescription text goes here

  • From purchase agreement review to closing, our affiliated attorneys ensure every document is tight and every obligation is understood before a signature is placed.

    • Purchase & sale agreements

    • Due diligence support

    • Employment & IP matters

    • Closing coordination

  • Credible, buyer-ready financials are foundational to a strong transaction. Our accounting partners help normalize and present financials that withstand scrutiny.

    • Financial restatement & normalization

    • Quality of earnings prep

    • Data room readiness

    • Buy-side diligence response

  • Buyers pay for businesses that can run without the seller. Our operational partners help document processes, reduce key-person risk, and prepare for a smooth handoff.

    • Process documentation

    • Key employee retention

    • Transition planning

    • Post-close advisory

western new york business advisory experts at work

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